Wednesday, 21 January 2015

2014 - The Year In Review

I can't believe it's been half a year since my last entry!  Time surely flies when you're having fun and keeping busy!

The last few months have seen me cross the country (literally) and back.  In October I flew to Bathurst NB to teach a CND Master Painter class.  Then in early December  I travelled to Vancouver to help launch our newest collection for Spring 2015 called Flora & Fauna.   The months in between saw an absolute flurry of activity as I attended many CND Canada events including several charity functions.  I truly enjoy my association with this highly-respected brand and the support they give to me and countless other Education Ambassadors is second to none in this industry.

Flora & Faunch Collection Launch - Hotel Vancouver

November saw the 26th Annual Contessa Awards, which recognizes Canadian beauty professionals across the country.  The Gala event was held on November 9th at the Westin Harbour Castle in Toronto.  CND sponsored the Gala webcast as well as the Manicam and we worked hard on all the stunning sets of nails for the Revlon Professional Canada stage performance.  I was a part of the CND Canada team backstage where all the magic happens prior to the performances!  

Contessa Awards

November 12th was the Greta Constantine S/S 2015 show where CND Canada provided nail looks for the models.  Our team scored a huge hit with the media.

Greta Constantine S/S 2015

I am truly grateful for my wonderful clients who support my career, not only in-studio but who encourage my participation in these events and love to hear the details.  In return, they are thrilled to experience "Runway to Real Way" at every appointment, which is only made possible by my involvement with CND.  Let's see what 2015 brings!  




Wednesday, 2 July 2014

Would YOU Give An Arm and a Leg?

Recently a series of disturbing photos crossed my Facebook page and they've prompted me to write this post and share this information.  Now that the summer is finally here, many of you are looking forward to your next pedicure.  There is nothing better than prettying up your toes with some fun summer colours, am I right?  Armed with the information I'm about to share, hopefully that's all you go home with.  




This recent (June, 2014) video from a New Zealand TV show should make you sit up and take notice.  At the very least, it should get you asking the right kinds of questions when you decide to pop in to that nail bar in your local shopping mall for a quick pedicure.  

Remember that in Durham Region, it is illegal to reuse one-use items on clients, even if they are only used on the same person.  The salon cannot reuse, nor store items on its premises.   One-use items are anything that is porous, so that includes files (other than metal files), pumice stones, toe separators.  Basically it's anything made out of paper or porous plastic.  It may say Sanitizable or Disinfectable on the item, but if it's porous, it doesn't pass the high standards of our local health unit.  

A good practice is to use disposable pedi liners in the pedicure bowls, the service provider should wear gloves, and cuticles should never be cut unless something like a hangnail is obvious (that goes for hands too). Never wear used pedicure slippers the nail bar offers you while your polish is drying.  

Credo Blade

Although the use of a Credo blade is not illegal in Durham Region, it is a dangerous weapon when put in untrained hands!  I have not been trained in its use and I do not use one.  I would hazard a guess that most nail bars have not received proper training either.  This tool can easily cut too deeply into your foot, causing bleeding, pain and if you're not lucky, a real infection.  Calluses are on your feet for a reason; they protect the soles of your feet.   Built up over years, calluses are based on the way you walk, the weight you carry and the shoes you wear.  Remove them by cutting them off, and they will grow back just as thick, if not thicker because you haven't changed the way you walk, the shoes you wear, or the weight you carry.  There are other, less invasive ways to smooth and reduce calluses.  Any properly trained nail professional will know how to do so.  

Please be assured that I follow every health requirement to the letter at Scratch My Back Nail Studio.  You will always be able to take your file home with you (please don't bring it back!) and you can always ask me about the steps I take to ensure the safety of my guests.  My studio is annually inspected by the Durham Region Board of Health.  









Sunday, 15 June 2014

Yes, I Do!

Part of my role as a CND Education Ambassador is to provide support for events such as the recent Yes, I Do! Bridal Bar hosted by Revlon Professional at the TIFF Bell Lightbox in downtown Toronto on June 4th, 2014.

The event showcased Revlon Professional's bridal hair collection with five glorious model brides.

The Runway Show

Each model was fitted with beautifully adorned nail tips to complete her look.  



Attendees were treated to mini-manicures featuring CND Vinylux weekly polish.


Attendee's nails manicured entirely with CND Vinylux weekly nail polish (even the artwork!)


CND Vinylux weekly nail polish is available for retail purchase at Trade Secrets, Chatters and some salons.  Ask for it by name!







Saturday, 26 April 2014

It is better to give....

Even though I am crazy busy this time of year, I was delighted to be asked to participate in a fund-raiser at the Pickering Town Hall on Wednesday, April 16th. Their 'Pay It Forward' events generate donations for various needy causes, and that day the Grandview Children's Centre was the chosen recipient.



Staff members donated a minimum of $15 to have a manicure with CND Vinylux polish and I was able to make 12 sets of hands pretty during the day!

I was asked to donate fifty percent of the proceeds but I actually donated the entire $210 that I raised to this worthy cause.  It was such a great day, and I can't wait to do it again!




Tuesday, 10 December 2013

How Much Help Do Your Nails Need?

Are you mystified by all the options for your nails?  There's gel, and acrylic and Shellac, not to mention that timeless warrior, plain regular nail polish.  How do you know what's the best product for your nails?  Better yet, how does your nail professional know?

Finally, there's an online quiz that can help you to determine the best services and products for your nails.  It's quick, fun and easy and best of all, you'll gain a better understanding of the recommended nail treatments that are prescribed especially for you!

Ready?  Let's go!  And when you're done, call me to book in for an appointment.  I am fully experienced with all of these products and services, and ready to transform your nails a little, or a lot!

 Go from this......           

 

                                 

...To This!



  

TAKE THE QUIZ


Thursday, 26 September 2013

Why No-Shows Are Nasty

Any of you who've booked my time and services through my 'Book Now' button know that in order to secure an appointment with me, you will need to input your credit card details into my secure Genbook appointment scheduler.   I really hate that it's come to this.  I don't like being the bad guy, but let me share why this is so.
 
Before I had this wonderful automatic appointment scheduling system, I would schedule any client who called or emailed me into my old-school appointment book, take down their name and phone number and pray to the Nail Gods that they would show up when they were supposed to.
 
Many clients forgot about their appointments.  Many simply decided they didn't want to keep their appointment and that it wasn't necessary to let me know they weren't coming.
 
 
 
The problem with both scenarios is that it directly impacts my ability to continue to offer the premium nail services that my loyal clients depend on.  Without an income, I can't afford to stay in business.  This income pays my bills.  This is not my pocket change.  I don't do this as a hobby.
 
So I searched long and hard to figure out a way to eliminate both situations and I settled on Genbook.  My clients receive reminder emails 24 hours in advance of their appointments which they love.   And new clients (who are not referrals from existing clients) who book online will need to input their credit card information in order to secure an appointment.  Problem solved, right?
 
 
Well not exactly.  I have been known in the past to waver on my policy of requiring first-time clients who book with me by phone or email a credit card number in order to secure their appointment. 
 
Let me share with you a recent example of why I will no longer be so accommodating.
 
A lovely girl booked a set of extensions with me.  She was getting married in a month and wanted to get them done, then get them freshened up a few days prior to her wedding.  She called me on the phone and I took her booking without taking her credit card information.
 
The morning of her appointment, a busy Saturday mind you, she emailed me a few hours prior at 5 am, to let me know there had been a death in the family and that she wasn't coming, but she would be in touch to reschedule.
 
I emailed her back my condolences and that was that.
 
Several days later, she called to reschedule.  So we rescheduled her appointment.  Again, I did not ask for any credit card information to secure the appointment.  I figured the fact she called to rebook meant it was a sincere effort to make up for the missed appointment.
 
So, you all know where this is going, right?  She did not show up for the second appointment, nor did I get a phone call or email to advise she wasn't coming.  She would have received her reminder email 24 hours in advance. 
 
I normally wait until 15 minutes have passed then I call the contact number, which I did in this case.  A pleasant young man answered the phone - I am assuming this was her fiancĂ© - and I mentioned that she had missed her nail appointment and that I would not be able to accommodate her in the time remaining if she were still coming.  He didn't seem at all concerned  (I know, it's not HIS nails) so my reaction was that she never had any intention of coming, or letting me know.  For all I know this could have been a back-up appointment she made just in case her first option didn't work.  This is the part I don't like - left to my own devices I can pretty much conclude that you are a huge time-waster and that you are a horrible person. 
 
The problem with all this is that it affected my income, twice.  I have people who are waiting for appointments at certain times and I could have accommodated them if I'd had enough notice. 
 
So my point in this long drawn out saga is this:  All first time clients will be required to secure their appointment with a credit card (unless you are a referral from an existing client and then I know your friend or family member will kick your ass if you no-show me).   The majority of my first time clients have absolutely no issue with this.  Genbook is a secure website.  I will never see your information unless you don't show up and don't let me know you aren't coming.  You can book your appointment online yourself.  Or if you choose to call to book an appointment, I will be asking you for your credit card information which I will then input into Genbook to create your appointment.  If you don't want to provide it, that's your choice and there will be no hard feelings.  There are many walk-in nail salons around who will gladly accommodate you without an appointment. 
 
I really, really hate having to be the bad guy.  It's not in my character.  But I need to protect my income source.  After all, it's what buys all those neat colours, glitters, designs and products that you need and want on your nails ;) 
 
 
 
 

Friday, 6 September 2013

Nail Polish - Not Just For Chipping Anymore.

Have you heard the exciting news about CND Vinylux?  This new weekly nail polish is taking the nail world by storm!   Achieve 7, that's right, SEVEN glorious days of chip-free, long lasting colour on your fingernails.
 
How is this possible you ask?  CND Vinylux provides week-long wear when used with the CND Vinylux Top Coat.   It dramatically improves adhesion to the natural nail, and lasts up to 4 times longer than traditional polishes.  Adhesion promoters completely eliminate the need for base coat!   The Top Coat is perfectly dry in 8.5 minutes AND with the Pro-Light technology,  it becomes more durable with exposure to ambient, natural light (as opposed to UV light - this product does not 'cure' in a lamp).  It completely removes with regular nail polish remover, so there is never any soaking. 
 
 
 
Want more?  As of this writing, CND Vinylux matches 47 CND Shellac Colours.  Yes my babies, this means you can have a matching shade of polish on your toes to go with your CND Shellac on your fingertips.  You can also use it to touch up the regrowth area of your CND Shellac Manicure.  Or for those of you who love the CND Shellac range of colours and have healthy natural nails, but wish to change up your mani on a more regular basis, Vinylux will satisfy that need!
 

CND Vinylux is available through your CND nail professional as a retail item or as part of your professional manicure or pedicure service.    There are 62 colours awaiting you, and for those of you who like your nail styles and statement nails, CND Additives work beautifully with Vinylux for many additional nail art options!
 
From left to right:  Forbidden Fantasy,
Lux Luv, and Your Name In Lights
 
I was pleased to participate in the official CND Vinylux launch for the Toronto Media at the Four Seasons Hotel on September 4th, 2013.  We showcased all 62 colours plus the 3 gorgeous 'looks' (above) and our guests were delighted. 

Please contact me to book your CND Vinylux manicure or pedicure today!